Finding the Fourth Option | Kaihan Krippendorff | TEDxNavesink

By Kaihan Krippendorff , Founder, Outthinker

Innovators from Richard Branson to Mahatma Gandhi share the practice of seeking “fourth options” where others have accepted three. They do it through stories, a.k.a. “strategic narratives”. Kaihan will share the five corporate narrative examples that are shaping our world today.