The situation: Management had set ambitious growth goals that rested on five key company values. They knew, however, that simply defining and promoting those values would not lead to action. EMD Serono needed all managers to align their day-to-day decision making with the values — and inspire the workforce to do the same.
The approach: Our consulting team worked with key leaders to determine the most effective approach for achieving these results in EMD Serono’s culture. A custom “Leading by Values” workshop was designed to create buy-in to a values-driven culture, help managers connect their personal convictions with the organization’s values and prepare them to build their team’s commitment through compelling communications.
The results: The senior executive team and nearly all managers have participated, with 100% participation expected by the end of 2006. As managers take the lead in communicating and modeling the company’s values, next steps include a coaching program for managers and a values alignment process for individual contributors.
“BlessingWhite has become one of EMD Serono’s most valued and trusted partners by helping us instill company values into the day-to-day culture for our employees,” reports Michael Laffin, EMD Serono’s Director of Learning & Organizational Development.